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Word-of-mouth marketing / Jerry R. Wilson.
By: Wilson, Jerry R
.
Material type: 
TextPublisher: New York : J. Wiley, c1991General Notes: Includes index.Description: xv, 256 p. : ill. ; 24 cm.ISBN: 0471524956 :.Subject(s): Customer services -- United States -- Public opinion | Consumer satisfaction -- United States | Consumer behavior -- United States | Advertising -- United States | Public opinion -- United StatesDDC classification: 658.8/12
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 W694 (Browse shelf(Opens below)) | Available | 34284001278860 |
Includes index.
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