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Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
By: Schreiber, Alfred L
.
Contributor(s): Lenson, Barry.
Material type: 
TextPublisher: New York : McGraw-Hill, c1994General Notes: Spine title: Lifestyle & event marketing.Bibliography: Includes bibliographical references (p. 249-258) and index.Description: xvi, 263 p. ; 24 cm.ISBN: 0070561532 (acid-free, recycyled paper) :.Other title: Lifestyle & event marketing.Subject(s): Corporations -- Public relations -- United States | Issues management -- United States | Advocacy advertising -- United States | Corporate sponsorship -- United States | Customer relations -- United StatesDDC classification: 659
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659 Sch69 (Browse shelf(Opens below)) | Available | 34284001315183 |
Spine title: Lifestyle & event marketing.
Includes bibliographical references (p. 249-258) and index.
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