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Gonzo marketing : winning through worst practices / Christopher Locke.

By: Locke, Christopher.
Material type: TextTextPublisher: Cambridge, MA : Perseus Pub., c2001General Notes: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.Bibliography: Includes bibliographical references and index.Description: x, 240 p. ; 24 cm.ISBN: 0738204080.Subject(s): Internet marketing | Electronic commerce | Customer relations -- Technological innovations
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 L790 (Browse shelf(Opens below)) Available 34284001250869

"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.

Includes bibliographical references and index.

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