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Strategic planning workbook / Joseph C. Krallinger, Karsten G. Hellebust.

By: Krallinger, Joseph C.
Contributor(s): Hellebust, Karsten G.
Material type: TextTextPublisher: New York : J. Wiley, c1993Edition: 2nd ed.General Notes: Hellebust's name appears first on the previous ed.Bibliography: Includes bibliographical references and index.Description: iv, 380 p. : ill., maps ; 24 cm.ISBN: 0471582565 (acid-free paper).Subject(s): Strategic planningDDC classification: 658.4/012
Contents:
The need to survive -- The new broom -- What management is all about -- Rates-of-change : the long and short of it -- Units sales versus dollar sales : a surprising analysis -- Individual product sales tale : order in chaos -- Product life cycles and pricing -- From marketing facts to functional plans -- From manufacturing facts to plans -- Financial management -- Unleashing the talents of people -- The planning cycle -- Phase 1 : the strategy plan (theory) -- Phase 1 : the strategy plan (practice) -- Phase 2 : the business plan (theory) -- Phase 2 : the business plan (practice) -- Phase 3 : budget (theory) -- Phase 3 : budget (practice) -- How sweet, success -- How to wield the levers of power -- Getting started -- What to look for -- Tools required to do a situation analysis -- Preparing plans for profitable action -- Chem-a-lot strategy plan package : years 28-30 -- Chem-a-lot business plan package : years 28-29 -- Chem-a-lot budget package -- Diagnostic tools -- Management concepts.
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Hellebust's name appears first on the previous ed.

Includes bibliographical references and index.

The need to survive -- The new broom -- What management is all about -- Rates-of-change : the long and short of it -- Units sales versus dollar sales : a surprising analysis -- Individual product sales tale : order in chaos -- Product life cycles and pricing -- From marketing facts to functional plans -- From manufacturing facts to plans -- Financial management -- Unleashing the talents of people -- The planning cycle -- Phase 1 : the strategy plan (theory) -- Phase 1 : the strategy plan (practice) -- Phase 2 : the business plan (theory) -- Phase 2 : the business plan (practice) -- Phase 3 : budget (theory) -- Phase 3 : budget (practice) -- How sweet, success -- How to wield the levers of power -- Getting started -- What to look for -- Tools required to do a situation analysis -- Preparing plans for profitable action -- Chem-a-lot strategy plan package : years 28-30 -- Chem-a-lot business plan package : years 28-29 -- Chem-a-lot budget package -- Diagnostic tools -- Management concepts.

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