Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

By: Allen, Frederick, 1948-.

Material type: Text

TextPublisher: New York, NY : HarperBusiness, c1994Edition: 1st ed.Bibliography: Includes bibliographical references (p. [473]-476) and index.Description: xii, 500 p., [32] p. of plates : ill. ; 25 cm.ISBN: 0887306721 :.Subject(s): Coca-Cola Company -- History

| Soft drinks -- Marketing

DDC classification: 338.7/66362/0973

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	338.7 Al53s (Browse shelf(Opens below))	Available		34284001317437

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