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The how to book of advertising : creating it, preparing it, presenting it / Leonard V. Strong, 3rd.

By: Strong, Leonard V.
Material type: TextTextPublisher: [New York] : Fairchild Publications, c1990General Notes: Includes index.Description: vi, 128 p. ; 23 cm.ISBN: 0870056840.Subject(s): Advertising copy | Advertising | Advertising -- TerminologyDDC classification: 659.1
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