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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
.
Contributor(s): Donnelly, James H.
Material type: 
TextSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 8th ed.Bibliography: Includes bibliographical references and index.Description: xviii, 318 p. : ill. ; 23 cm.ISBN: 0073661511 (pbk. : alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 P433 (Browse shelf(Opens below)) | Available | 34284003004140 |
Includes bibliographical references and index.
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