Advertising and culture : theoretical perspectives / edited by Mary Cross.
Contributor(s): Cross, Mary
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Material type: 
TextPublisher: Westport, Conn. : Praeger, 1996Bibliography: Includes bibliographical references (p. [125]-130) and index.Description: xiii, 136 p. : ill. ; 24 cm.ISBN: 0275953513 (hardcover : alk. paper).Subject(s): Advertising -- United States | Advertising agencies -- United States | Popular culture -- United States | Communication in marketing -- United StatesDDC classification: 659.1/042/0973 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1042 Ad96 (Browse shelf(Opens below)) | Available | 34284003186731 |
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Includes bibliographical references (p. [125]-130) and index.
Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson.
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