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Managing new product innovations / William E. Souder.

By: Souder, Wm. E. (William E.).
Material type: TextTextPublisher: Lexington, Mass. : Lexington Books, c1987Bibliography: Includes bibliographies and index.Description: xviii, 251 p. : ill. ; 24 cm.ISBN: 066910809X (alk. paper).Subject(s): New products -- ManagementDDC classification: 658.5/75
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Includes bibliographies and index.

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