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Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.
By: Kotler, Philip
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Contributor(s): Roberto, Ned.
Material type: 
TextPublisher: New York : London : Free Press ; Collier Macmillan, c1989Bibliography: Includes bibliographical references (p. 371-389).Description: xii, 401 p. : ill. ; 25 cm.ISBN: 0029184614 :.Subject(s): Social marketing | Behavior modification | Behavior therapyDDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 K848s (Browse shelf(Opens below)) | Available | 34284001267905 |
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| 658.8 K848 Marketing management / | 658.8 K848 2010 Marketing 3.0 : from products to customers to the human spirit / | 658.8 K848ma Marketing professional services / | 658.8 K848s Social marketing : strategies for changing public behavior / | 658.8 L165a Marketing / | 658.8 L296 Import/export can make you rich / | 658.8 L334 The complete guide to customer service / |
Includes bibliographical references (p. 371-389).
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