Advertising campaign planning : developing an advertising-based marketing plan / [Jim Avery].

By: Avery, Jim, 1947-.

Material type: Text

TextPublisher: Chicago, IL : Copy Workshop, 1993Bibliography: Includes bibliographical references.Description: 208 p. : ill. ; 24 cm.ISBN: 0962141550.Subject(s): Marketing

| Advertising campaigns

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.111 Av370 (Browse shelf(Opens below))	Available		34284001218569

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Previous	659.109 T834 2007 Adland : a global history of advertising /	659.10973 B433 Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing /	659.10973 C841 2011 The real mad men : the renegades of Madison Avenue and the golden age of advertising /	659.111 Av370 Advertising campaign planning : developing an advertising-based marketing plan /	659.111 B232 Essentials of media planning : a marketing viewpoint /	659.111 G625 Media planning workbook : with discussions and problems /	659.111 Og4 Confessions of an advertising man /	Next