How advertising works : the role of research / edited by John Philip Jones.

Contributor(s): Jones, John Philip .

Material type: Text

TextPublisher: Thousand Oaks, Calif. : Sage Publications, c1998Bibliography: Includes bibliographical references and indexes.Description: 358 p. : ill. ; 24 cm.ISBN: 0761912401 (acid-free paper); 076191241X (pbk. : acid-free paper).Subject(s): Advertising

| Advertising -- Research

DDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 H830 (Browse shelf(Opens below))	Available		34284001351071

Includes bibliographical references and indexes.

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How advertising works : the role of research / edited by John Philip Jones.

Contributor(s): Jones, John Philip.

Contributor(s): Jones, John Philip .