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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
By: Russell, Thomas
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Contributor(s): Lane, W. Ronald | Kleppner, Otto. Advertising procedure.
Material type: 
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 13th ed.Bibliography: Includes bibliographical references and index.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm.ISBN: 0133488306; 0133747867 (Instructor's ed.).Other title: Advertising procedure.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 R914i (Browse shelf(Opens below)) | Available | 34284001249853 |
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| 659.1 R54 Expositions and trade shows / | 659.1 R567 Portraying older people in advertising : magazine, television, and newspapers / | 659.1 R568 Best sales promotions : 6th volume / | 659.1 R914i Kleppner's advertising procedure / | 659.1 Sa14 My first sixty years in advertising. | 659.1 Sa87 The world's best advertising photography / | 659.1 Sch520 There's no business that's not show business : marketing in an experience culture / |
Includes bibliographical references and index.
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