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Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.
Contributor(s): Blackett, Tom
| Boad, Bob | Interbrand (Firm).
Material type: 
TextPublisher: New York : St. Martin's Press, 1999General Notes: "Interbrand.".Bibliography: Includes bibliographical references and index.Description: xviii, 142 p., [8] p. of plates : ill. (some col.) ; 25 cm.ISBN: 031222897X (cloth).Subject(s): Brand name products | Brand choice | Strategic planning | MarketingDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 C639 (Browse shelf(Opens below)) | Available | 34284003005261 |
"Interbrand."
Includes bibliographical references and index.
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