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The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.
Contributor(s): Clifton, Rita
| Maughan, Esther.
Material type: 
TextPublisher: New York : New York University Press, c2000General Notes: Includes index.Description: xv, 112 p. : ill. ; 27 cm.ISBN: 0814737668 (cl. : alk. paper).Subject(s): Brand name products -- Case studies | Branding (Marketing) | Brand name products -- ForecastingDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 F989f (Browse shelf(Opens below)) | Available | 34284003005105 |
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Includes index.
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