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The Brandmindset / Duane E. Knapp.
By: Knapp, Duane E
.
Contributor(s): BrandStrategy, Inc.
Material type: 
TextPublisher: New York : McGraw-Hill, c2000General Notes: "BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.Bibliography: Includes bibliographical references (p. 269-271) and index.Description: xxiii, 277 p. : ill. ; 24 cm.ISBN: 007134795X.Other title: BrandMindset | Brand mindset [Spine title] | how companies like Starbucks, Whirlpool, and Hallmark became genuine brands and other secrets of branding success [Subtitle on jacket:].Subject(s): Brand name products | Brand name products -- Management
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 K727 (Browse shelf(Opens below)) | Available | 34284001180751 |
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"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.
Includes bibliographical references (p. 269-271) and index.
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