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Strategy and planning : a manager's guide / David Hussey.

By: Hussey, D. E. (David E.).
Material type: TextTextPublisher: Chichester, England ; New York : J. Wiley, c1999Bibliography: Includes bibliographical references and index.Description: vi, 289 p. : ill. ; 23 cm.ISBN: 0471987182.Other title: Strategy & planning [Cover title].Subject(s): Strategic planning | Business planning
Contents:
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management -- Index.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.4012 H965 (Browse shelf(Opens below)) Available 34284003004009

Includes bibliographical references and index.

Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management -- Index.

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