New service development : creating memorable experiences / editors, James A. Fitzsimmons & Mona J. Fitzsimmons.

Contributor(s): Fitzsimmons, James A | Fitzsimmons, Mona J .

Material type: Text

TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2000Bibliography: Includes bibliographical references and index.Description: xv, 328 p. : ill. ; 24 cm.ISBN: 0761917411; 076191742X (pbk.).Subject(s): Service industries -- Management

| New products -- Management

| Product management

| Customer services

DDC classification: 658.8/12

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 N420 (Browse shelf(Opens below))	Available		34284003003795

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