Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth.

By: Duboff, Robert S, 1948-.

Contributor(s): Spaeth, Jim, 1949-.

Material type: Text

TextPublisher: New York : Wiley, c2000Bibliography: Includes bibliographical references and index.Description: vii, 312 p. : ill. ; 24 cm.ISBN: 0471360058 (cloth : alk. paper).Subject(s): Marketing research

DDC classification: 658.8/3

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 D852 (Browse shelf(Opens below))	Available		34284003023629

Includes bibliographical references and index.

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Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth.

By: Duboff, Robert S, 1948-.

Contributor(s): Spaeth, Jim, 1949-.