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The customer is key : gaining an unbeatable advantage through customer satisfaction / Milind M. Lele with Jagdish N. Sheth.

By: Lele, Milind M.
Contributor(s): Sheth, Jagdish N.
Material type: TextTextPublisher: New York : Wiley, c1987Bibliography: Includes bibliographical references and index.Description: xii, 260 p. : ill. ; 24 cm.ISBN: 0471828599.Subject(s): Consumer satisfactionDDC classification: 658.8/12
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Includes bibliographical references and index.

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