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Profiting in America's multicultural marketplace : how to do business across cultural lines / by Sondra Thiederman.

By: Thiederman, Sondra B.
Material type: TextTextPublisher: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Bibliography: Includes bibliographical references (p. [253]) and index.Description: xxiv, 262 p. ; 24 cm.ISBN: 0669219290 (alk. paper) :.Subject(s): Business communication | Intercultural communicationDDC classification: 303.48/2
Contents:
Making diversity work : a look at the basics -- Language and accent differences : how to bridge the communication gap -- The unspoken message : how to decipher body language -- Values : how to understand cultural differences -- Honoring cultural differences in etiquette and style : how to avoid alienation -- Cross-cultural customer service and sales : how to achieve client satisfaction -- The multicultural work force : how to manage across cultural boundaries -- A recap of what you've learned -- Epilogue: The finishing touches -- Appendix: Foreign-language phrases.
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Includes bibliographical references (p. [253]) and index.

Making diversity work : a look at the basics -- Language and accent differences : how to bridge the communication gap -- The unspoken message : how to decipher body language -- Values : how to understand cultural differences -- Honoring cultural differences in etiquette and style : how to avoid alienation -- Cross-cultural customer service and sales : how to achieve client satisfaction -- The multicultural work force : how to manage across cultural boundaries -- A recap of what you've learned -- Epilogue: The finishing touches -- Appendix: Foreign-language phrases.

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