Cannibals with forks : the triple bottom line of 21st century business / John Elkington.

Includes bibliographical references and index.

Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter-linked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda. Polish poet Stanislaw Lec asked, "Is it progress if a cannibal uses a fork?" Elkington applies the question to twenty-first-century capitalism as he ponders whether holding corporations accountable to a "triple bottom-line" of economic prosperity, environmental quality, and social justice constitutes progress. Elkington's book identifies the seven dimensions of--or revolutions leading to--a sustainable future. For each of the seven, he examines the "blind-spots" most corporate leaders have that prevent them from joining in the revolution. Focusing mostly on environmental issues and using examples from his impressive client list, Elkington invokes the mantra of sustainable development and assures us that this is progress.