Channel champions : how leading companies build new strategies to serve customers / Steven Wheeler, Evan Hirsh ; foreword by William F. Stasior.
By: Wheeler, Steven.
Contributor(s): Hirsh, Evan.
Material type: TextSeries: Jossey-Bass business & management series ; Strategy & business book. Publisher: San Francisco, Calif. : Jossey-Bass, c1999Edition: 1st ed.Bibliography: Includes bibliographical references (p. 201-205) and index.Description: xxiv, 223 p. : ill. ; 24 cm.ISBN: 0787950343.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 W567 (Browse shelf(Opens below)) | Available | 34284003000833 |
Includes bibliographical references (p. 201-205) and index.
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