Essential business tactics for the Net / Larry Chase ; with Nancy C. Hanger.

By: Chase, Larry, 1953-.

Material type: Text

TextPublisher: New York : Wiley, c1998General Notes: "Wiley Computer Publishing."; Includes index.Description: xii, 296 p. : ill. ; 24 cm.ISBN: 0471257222 (pbk.).Subject(s): Business enterprises -- Computer networks

| Internet marketing -- Cost effectiveness

| Electronic commerce

| World Wide Web

DDC classification: 658.8/00285/4678

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 C386 (Browse shelf(Opens below))	Available		34284001344563

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Previous	658.8 C164 Keeping customers for life /	658.8 C268 Cases in consumer behaviour /	658.8 C382 The name is the game : how to name a company or product /	658.8 C386 Essential business tactics for the Net /	658.8 C591 The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales /	658.8 C639 Co-branding : the science of alliance /	658.8 C660 2013 Drucker on marketing : lessons from the world's most influential business thinker /	Next