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Cracking the new European markets / Timothy Harper.

By: Harper, Timothy, 1950-.
Material type: TextTextPublisher: New York : J. Wiley, c1992General Notes: Includes index.Description: v, 278 p. ; 25 cm.ISBN: 0471547697 (acid-free paper) :.Subject(s): Corporations, American -- Social aspects -- European Economic Community countries | Investments, American -- European Economic Community countries | Intercultural communication | Americans -- European Economic Community countries | Europe 1992DDC classification: 658.8/48
Contents:
The myth of European unity -- What they think of us -- Playing the American card -- Cultural transfers -- Making the right contacts -- The right europartner or eurorep -- Negotiations -- Media and marketing -- After the deal is done -- Eastern Europe -- Money matters -- Social sensibilities.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 H234 (Browse shelf(Opens below)) Available 34284001301654

Includes index.

The myth of European unity -- What they think of us -- Playing the American card -- Cultural transfers -- Making the right contacts -- The right europartner or eurorep -- Negotiations -- Media and marketing -- After the deal is done -- Eastern Europe -- Money matters -- Social sensibilities.

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