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International public relations : how to establish your company's product, service, and image in foreign markets / Joyce Wouters.

By: Wouters, Joyce.
Material type: TextTextPublisher: New York, N.Y. : American Management Association, 1991Bibliography: Includes bibliographical references and index.Description: ix, 308 p. ; 27 cm.ISBN: 0814459943.Subject(s): Export marketing -- United States -- Management | International business enterprises -- United States -- Management | Corporations, AmericanDDC classification: 659.2/89
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Includes bibliographical references and index.

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