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Just enough research / Erika Hall ; foreword by Kio Stark

By: Hall, Erika [author.].
Contributor(s): Stark, Kio [writer of foreword.].
Material type: TextTextSeries: Book Apart (Series): no. 9.Publisher: New York, New York : A Book Apart, [2019]Copyright date: ©2019Edition: Second edition.Bibliography: Includes bibliographical references and index.Description: 186 pages : color illustrations, charts, graphs, 2 color portraits, tables, 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781937557881.Subject(s): Web sites -- Design | Web site development | Research | Human-computer interaction | Success in business | Business -- Research -- Methodology | Strategic planning | Data mining | Creative ability in businessDDC classification: 001.42
Contents:
Chapter 1: Enough is enough -- Chapter 2: The basics -- Chapter 3: The process -- Chapter 4: Organizational research -- Chapter 5: User and customer research -- Chapter 6: Competitive research -- Chapter 7: Evaluative research -- Chapter 8: Analysis andmodels -- Chapter 9: Surveys -- Chapter 10: Analytics -- Conclusion -- Not enough thanks -- Resources -- References -- Index.
Summary: Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 001.42 H1417 2019 (Browse shelf(Opens below)) Available 34284003867058

Includes bibliographical references and index

Chapter 1: Enough is enough -- Chapter 2: The basics -- Chapter 3: The process -- Chapter 4: Organizational research -- Chapter 5: User and customer research -- Chapter 6: Competitive research -- Chapter 7: Evaluative research -- Chapter 8: Analysis andmodels -- Chapter 9: Surveys -- Chapter 10: Analytics -- Conclusion -- Not enough thanks -- Resources -- References -- Index.

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover

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