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Be different! : the keys to business and professional success / Silverman, Stan.

By: Silverman, Stan, (MBA) [author].
Material type: TextTextSeries: Business career development collection. Publisher: New York : Business Expert Press, 2019General Notes: Available on the Davenport University Library database page in the "e-books Business Expert Press" e-library.Bibliography: Includes bibliographic references and index.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781949991758.Subject(s): Success in business | Career developmentGenre/Form: Electronic books. DDC classification: 650.1082 Online resources: Access full-text materials at no charge.
Contents:
Part I. The importance of leadership to building a thriving business -- Part 2. Building competitive advantage -- Part 3. Advancing your career: get out of your comfort zone. You never know where the future will take you -- Part 4. We can learn from leaders who are excellent role models, and from those who are not.
Abstract: The fundamental goal of any business is to be different--to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide. The fundamental goal of any individual is to be different--to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate tothe hiring manager that they are the best choice for that position. This book teaches leaders of companies how to be different than their competitors and individuals pursuing their careers how to be different than their peers, based on personal experience serving in the trenches as a CEO as well as a board member of successful global corporations.
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Available on the Davenport University Library database page in the "e-books Business Expert Press" e-library.

Includes bibliographic references and index.

Part I. The importance of leadership to building a thriving business -- Part 2. Building competitive advantage -- Part 3. Advancing your career: get out of your comfort zone. You never know where the future will take you -- Part 4. We can learn from leaders who are excellent role models, and from those who are not.

The fundamental goal of any business is to be different--to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide. The fundamental goal of any individual is to be different--to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate tothe hiring manager that they are the best choice for that position. This book teaches leaders of companies how to be different than their competitors and individuals pursuing their careers how to be different than their peers, based on personal experience serving in the trenches as a CEO as well as a board member of successful global corporations.

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