Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson.

By: Gummesson, Evert, 1936-.

Material type: Text

TextPublisher: Boston, Mass : Butterworth-Heinemann, 1999Bibliography: Includes bibliographical references and index.Description: xiii, 281 p. : ill. ; 25 cm.ISBN: 075064463X (pbk.).Subject(s): Relationship marketing

DDC classification: 658.8/12

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.812 G953 (Browse shelf(Opens below))	Available		34284001180769

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Library Catalog

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson.

By: Gummesson, Evert, 1936-.