Warp-speed branding : the impact of technology on marketing / by Agnieszka Winkler.

By: Winkler, Agnieszka .

Material type: Text

TextPublisher: New York : John Wiley & Sons, c1999General Notes: "Adweek books."; Includes index.Description: xii, 227 p. : ill. ; 24 cm.ISBN: 0471295558 (alk. paper).Subject(s): Branding (Marketing) -- Management

| Marketing -- Technological innovations

| High technology -- Marketing

DDC classification: 658.8/27

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.827 W729 (Browse shelf(Opens below))	Available		34284001174747

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Previous	658.827 T927 Branded nation : the marketing of megachurch, college, inc., and museumworld /	658.827 Un100 Uncommon practice : looking at the people behind the brands /	658.827 V191 Branding : [brand strategy, design, and implementation of corporate and product identity] /	658.827 W729 Warp-speed branding : the impact of technology on marketing /	658.827 Y842 2010 Brand media strategy : integrated communications planning in the digital era /	658.827019 W179 2010 Branding with brains : the science of getting customers to choose your company /	658.83 An25 Marketing research that won't break the bank : a practical guide to getting the information you need /	Next