Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.
By: Schmitt, Bernd.
Material type: TextPublisher: New York : Free Press, c1999Bibliography: Includes bibliographical references (p. 255-265) and index.Description: xix, 280 p. : ill. ; 24 cm.ISBN: 0684854236.Subject(s): Branding (Marketing) | Corporate imageDDC classification: 658.8/27Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 Sch56 (Browse shelf(Opens below)) | Available | 34284001174143 |
Includes bibliographical references (p. 255-265) and index.
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