Business research methods.

Material type: Text

TextPublisher: Mason, OH : South-Western Cengage Learning, �2010Edition: 8th ed. / William G. Zikmund [and others].General Notes: Revised edition of: Business research methods / William G. Zikmund. 7th ed. c2003.Bibliography: Includes bibliographical references (pages 661-667) and index.Description: xxii, 674 pages : illustrations (some color) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780324320626; 9780324593754; 9781439080672; 9781439080702.Subject(s): Management -- Research

| Business -- Research

DDC classification: 658.4/03/072 Online resources: Table of contents | Contributor biographical information | Publisher description

Contents:

Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehension cases with computerized databases.

Review: Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.43072 B9648 2010 (Browse shelf(Opens below))	Available		34284003866324

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Revised edition of: Business research methods / William G. Zikmund. 7th ed. c2003.

Includes bibliographical references (pages 661-667) and index.

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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Business research methods.

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)