Contemporary marketing : plus / Louis E. Boone, David L. Kurtz.
By: Boone, Louis E.
Contributor(s): Kurtz, David L.
Material type: TextSeries: Dryden Press series in marketing: Publisher: Fort Worth : Dryden Press, c1995Edition: 8th ed.Bibliography: Includes bibliographical references and index.Description: 1 v. (various pagings) : col. ill. ; 29 cm.ISBN: 0030976014 (acid-free paper).Subject(s): MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B644c8 (Browse shelf(Opens below)) | Available | 34284001154442 |
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Includes bibliographical references and index.
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