Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D.
Material type: TextPublisher: Boston : Houghton Mifflin, c1995Edition: 3rd ed.Bibliography: Includes bibliographical references and indexes.Description: xxv, 896 p. : ill. ; 24 cm.ISBN: 0395710456.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 J344 (Browse shelf(Opens below)) | Available | 34284001143544 |
Includes bibliographical references and indexes.
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