Marketing essentials for independent lodgings / Pamela Lanier and Marie Lanier.
By: Lanier, Pamela [author.]
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Contributor(s): Lanier, Marie [author.].
Material type: 
TextSeries: Tourism and hospitality management collection: Publisher: New York, NY : Business Expert Press, 2017Edition: First edition.General Notes: Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.Bibliography: Includes bibliographical references and index.Description: 1 online resource (1 volume) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781631575976; 163157597X.Subject(s): Hotels -- Marketing | Internet marketing | Small business -- Management | Bed and breakfast accommodationsGenre/Form: Electronic books. DDC classification: 647.9573 Online resources: Access full text materials at no charge: | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 647.9573 (Browse shelf(Opens below)) | Not For Loan | mq611207 |
Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.
Includes bibliographical references and index.
Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index.
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Description based on online resource; title from title page (Safari, viewed July 17, 2017).
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