Library Catalog

Syndetics cover image
Image from Syndetics

Principles of business. Marketing / the Editors at Salem Press.

Contributor(s): Salem Press [editor.].
Material type: TextTextPublisher: Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Inc. ; Amenia, NY : Grey House Publishing, [2017]Copyright date: ©2017Bibliography: Includes bibliographical references and index.Description: xiv, 417 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781682175996.Other title: Marketing.Subject(s): MarketingDDC classification: 658.8 Online resources: Also available online through the e-book Salem Press collection.
Contents:
Publisher's note -- Introduction -- Contributors -- Advertising campaigns -- Advertising management -- Applications for business consulting in marketing -- Applied probability models in marketing -- Brand management -- Brand personality -- Business marketing -- Buyer behavior -- Channel management -- Consumer and organizational buyer behavior -- Consumer behavior -- Consumer demographics -- Content marketing -- Copyrights -- Creating, managing and presenting the arts -- Customer information systems -- Customer loyalty programs -- Customer relationship management (CRM) -- Customer service -- Direct e-marketing -- E-business enterprise applications -- Effective media coverage -- Employer branding and management -- Entrepreneurial marketing -- Event management -- External business communications -- Franchising -- Future of integrated marketing communications -- Global marketing -- Integrated marketing communications (IMC) -- International advertising -- International marketing -- Internet marketing strategies -- Launching new ventures through technology -- Law of marketing and antitrust -- Legal aspects of marketing -- Marketing (statistics) and applied probability models -- Marketing decision making -- Marketing environment -- Marketing ethics -- Marketing management -- Marketing methods -- Marketing principles -- Marketing research -- Marketing strategy -- Models for marketing strategy -- Multimedia product placement -- Multinational marketing -- Neuromarketing -- New product management -- Person marketing : using celebrities to endorse products -- Personal selling and sales management -- Price analysis -- Price discrimination -- Pricing policy -- Pricing strategies -- Principles of advertising -- Principles of retailing -- Product placement -- Professional selling in business to business (B2B) marketing -- Promotional policies -- Public relations -- Public relations and social media -- Retail merchandising -- Sales force management -- Sensory marketing -- Social media and businesses -- Strategic marketing -- Trade show participation -- Value-based strategies for business marketing -- Glossary.
Summary: This book gives helpful information on topics covering essential terms and strategies in business marketing. It introduces students and researchers to the fundamentals of such marketing topics as corporate sponsorships, crowdfunding, price analysis, and public relations through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 P9358m 2017 (Browse shelf(Opens below)) Available 34284003864477

Includes bibliographical references and index.

Publisher's note -- Introduction -- Contributors -- Advertising campaigns -- Advertising management -- Applications for business consulting in marketing -- Applied probability models in marketing -- Brand management -- Brand personality -- Business marketing -- Buyer behavior -- Channel management -- Consumer and organizational buyer behavior -- Consumer behavior -- Consumer demographics -- Content marketing -- Copyrights -- Creating, managing and presenting the arts -- Customer information systems -- Customer loyalty programs -- Customer relationship management (CRM) -- Customer service -- Direct e-marketing -- E-business enterprise applications -- Effective media coverage -- Employer branding and management -- Entrepreneurial marketing -- Event management -- External business communications -- Franchising -- Future of integrated marketing communications -- Global marketing -- Integrated marketing communications (IMC) -- International advertising -- International marketing -- Internet marketing strategies -- Launching new ventures through technology -- Law of marketing and antitrust -- Legal aspects of marketing -- Marketing (statistics) and applied probability models -- Marketing decision making -- Marketing environment -- Marketing ethics -- Marketing management -- Marketing methods -- Marketing principles -- Marketing research -- Marketing strategy -- Models for marketing strategy -- Multimedia product placement -- Multinational marketing -- Neuromarketing -- New product management -- Person marketing : using celebrities to endorse products -- Personal selling and sales management -- Price analysis -- Price discrimination -- Pricing policy -- Pricing strategies -- Principles of advertising -- Principles of retailing -- Product placement -- Professional selling in business to business (B2B) marketing -- Promotional policies -- Public relations -- Public relations and social media -- Retail merchandising -- Sales force management -- Sensory marketing -- Social media and businesses -- Strategic marketing -- Trade show participation -- Value-based strategies for business marketing -- Glossary.

This book gives helpful information on topics covering essential terms and strategies in business marketing. It introduces students and researchers to the fundamentals of such marketing topics as corporate sponsorships, crowdfunding, price analysis, and public relations through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.

There are no comments on this title.

to post a comment.

Powered by Koha