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Principles of business. Entrepreneurship / The Editors at Salem Press.

Contributor(s): Salem Press [editor.].
Material type: TextTextSeries: Principles of business. Publisher: Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Inc. ; Amenia, NY : Grey House Publishing, [2017]Copyright date: ©2017Edition: [First edition].General Notes: Also available online: https://online-salempress-com.proxy.davenport.edu/toc.do?bookId=915.Bibliography: Includes bibliographical references and index.Description: xvi, 387 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781682176016.Other title: Entrepreneurship.Subject(s): EntrepreneurshipDDC classification: 658.421
Contents:
Authentic leadership -- Brand management -- Business, ethics, & society -- Business forecasting -- Business planning & entrepreneurship -- Business strategy and policy -- Buyer behavior -- Community reinvestment -- Competitive strategy -- Conflict management -- Consumer & organizational buyer behavior -- Contract theory -- Corporate development: mergers & acquisitions -- Corporate financial management -- Corporate financial strategy -- Corporate leaders as volunteers -- Corporate strategy -- Creativity -- Current issues in entrepreneurship -- Decision making -- Direct e-marketing -- Disruptive innovation -- Entrepreneurial marketing -- Executive compensation -- Executive leadership -- Family business strategy -- Financial management in business -- Financing the corporation -- Forecasting techniques -- Human resources for the emerging firm -- Inclusive leadership -- Information, strategy, & economics -- Innovation leadership -- Intrapreneurship -- Launching new ventures through technology -- Leadership -- Leadership & motivation -- Managerial economics -- Mergers & acquisitions -- Mobile applications & business -- Negotiations -- New product management -- New ventures & the law -- Open innovation -- Organizational life cycle -- Personality traits of entrepreneurs -- Principles of advertising -- Product innovation -- Product life cycle -- Real estate entrepreneurship -- Risk management & insurance -- Servant leadership -- Small business taxation -- Social entrepreneurship -- Social media & businesses -- Stakeholder theory & analysis -- Strategic implementation -- Strategies & practices of family-controlled businesses -- Teams & team building -- Technological innovation -- Technological innovation & entrepreneurs -- Transformational leadership -- Types of business organizations -- Venture capital & entrepreneurial management -- Venture capital & the finance of innovation.
Summary: This book gives helpful information on topics in entrepreneurship: how to start a business, how to pitch your product, how to raise capital, and how to market your product. It introduces students and researchers to the fundamentals of such business topics as leadership and motivation, negotiations, networking, risk analysis, through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658. 421 P9358e 2017 (Browse shelf(Opens below)) Available 34284003864493

Edition statement supplied by publisher.

Includes bibliographical references and index.

Authentic leadership -- Brand management -- Business, ethics, & society -- Business forecasting -- Business planning & entrepreneurship -- Business strategy and policy -- Buyer behavior -- Community reinvestment -- Competitive strategy -- Conflict management -- Consumer & organizational buyer behavior -- Contract theory -- Corporate development: mergers & acquisitions -- Corporate financial management -- Corporate financial strategy -- Corporate leaders as volunteers -- Corporate strategy -- Creativity -- Current issues in entrepreneurship -- Decision making -- Direct e-marketing -- Disruptive innovation -- Entrepreneurial marketing -- Executive compensation -- Executive leadership -- Family business strategy -- Financial management in business -- Financing the corporation -- Forecasting techniques -- Human resources for the emerging firm -- Inclusive leadership -- Information, strategy, & economics -- Innovation leadership -- Intrapreneurship -- Launching new ventures through technology -- Leadership -- Leadership & motivation -- Managerial economics -- Mergers & acquisitions -- Mobile applications & business -- Negotiations -- New product management -- New ventures & the law -- Open innovation -- Organizational life cycle -- Personality traits of entrepreneurs -- Principles of advertising -- Product innovation -- Product life cycle -- Real estate entrepreneurship -- Risk management & insurance -- Servant leadership -- Small business taxation -- Social entrepreneurship -- Social media & businesses -- Stakeholder theory & analysis -- Strategic implementation -- Strategies & practices of family-controlled businesses -- Teams & team building -- Technological innovation -- Technological innovation & entrepreneurs -- Transformational leadership -- Types of business organizations -- Venture capital & entrepreneurial management -- Venture capital & the finance of innovation.

This book gives helpful information on topics in entrepreneurship: how to start a business, how to pitch your product, how to raise capital, and how to market your product. It introduces students and researchers to the fundamentals of such business topics as leadership and motivation, negotiations, networking, risk analysis, through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.

Also available online: https://online-salempress-com.proxy.davenport.edu/toc.do?bookId=915

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