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The e-myth revisited : why most small businesses don't work and what to do about it / Michael E. Gerber.

By: Gerber, Michael E.
Material type: TextTextPublisher: New York : HarperBusiness, [2004]Copyright date: ©1995Edition: Third edition.Bibliography: Includes bibliographical references.Description: xiii, 270 pages ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780887307287; 0887307280.Other title: Emyth revisited.Subject(s): Small business -- Management | Entrepreneurship | Success in businessDDC classification: 658.022 G362er 2009
Contents:
The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah -- Bringing the dream back to small business worldwide -- Taking the first step.
Summary: Provides advice regarding small business development, dispels common assumptions, and recommends specific strategies for success.
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Includes bibliographical references.

Part I. The E-myth and American small business. The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- Part II. The turn-key revolution: a new view of business. The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- Part III. Building a small business that works! The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah -- Epilogue: Bringing the dream back to small business worldwide -- Afterword: Taking the first step.

Provides advice regarding small business development, dispels common assumptions, and recommends specific strategies for success.

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