Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam.
By: Enz, Cathy A [author.]
.
Contributor(s): Kimes, Sheryl E [author.] | Siguaw, Judy A [author.] | Verma, Rohit [author.] | Walsh, Kate [author.] | Withiam, Glenn [editor.].
Material type: 
TextSeries: Service systems and innovations in business and society collection: Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Edition: First edition.General Notes: Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.Bibliography: Includes bibliographical references and index.Description: 1 online resource (1 PDF (x, 200 pages)).Content type: text Media type: electronic Carrier type: online resourceISBN: 9781631570445.Subject(s): Hospitality industry -- Management | Tourism -- Management | Technological innovationsGenre/Form: Electronic books. DDC classification: 647.94068 Online resources: Access full-text materials at no charge: | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 647.94068 (Browse shelf(Opens below)) | Not For Loan | mq610219 |
Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.
Includes bibliographical references and index.
1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index.
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
Title from PDF title page (viewed on September 14, 2016).
There are no comments on this title.