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Writing online : a guide to effective digital communication at work / Erika Darics.

By: Darics, Erika [author.].
Material type: TextTextSeries: Corporate communication collection: Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Edition: First edition.General Notes: Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.Bibliography: Includes bibliographical references (pages 109-119) and index.Description: 1 online resource (x, 124 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781606497814.Subject(s): Digital communications | Business communicationGenre/Form: Electronic books. DDC classification: 621.382 Online resources: Access full-text materials at no charge:
Contents:
1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index.
Abstract: Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other.
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Item type Current library Collection Call number Status Date due Barcode
E-book Davenport Library e-book E-book 621.382 (Browse shelf(Opens below)) Not For Loan mq609604

Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.

Includes bibliographical references (pages 109-119) and index.

1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index.

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other.

Title from PDF title page (viewed on November 25, 2015).

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