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Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio García Martínez.

By: García Martínez, Antonio [author.].
Material type: TextTextPublisher: New York : Harper, an imprint of HarperCollinsPublishers, [2016]Copyright date: ©2016Edition: First edition.General Notes: Includes index.Description: xi, 515 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062458193; 0062458191.Subject(s): Social media -- Marketing | Online social networks | Internet industry -- Biography | Internet marketing | Digital media | Marketing -- ManagementDDC classification: 338.4/7004678
Contents:
Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ¡No pasarán! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA > IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adiós, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs.
Summary: "The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
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Includes index.

Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ¡No pasarán! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA > IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adiós, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs.

"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.

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