Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel.

By: Hise, Richard T .

Contributor(s): McDaniel, Stephen W, 1949-.

Material type: Text

TextPublisher: Columbus, Ohio : Merrill, c1984Bibliography: Includes bibliographies and index.Description: xvii, 676 p. : ill. ; 26 cm.ISBN: 0675201039.Subject(s): Marketing -- Management -- Case studies

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 H623 (Browse shelf(Opens below))	Available		34284001098300

Includes bibliographies and index.

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Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel.

By: Hise, Richard T.

Contributor(s): McDaniel, Stephen W, 1949-.

By: Hise, Richard T .