Managing your intellectual property assets / Scott Shane.
By: Shane, Scott
.
Contributor(s): Business Expert Press.
Material type: 
TextSeries: Entrepreneurship and small business management collection: ; Business Expert Press digital library: Publisher: [New York, N.Y.] : Business Expert Press, 2008Edition: 1st ed.General Notes: Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page; Title from PDF t.p. (viewed Feb. 19, 2009).Bibliography: Includes bibliographical references (pages 51-58) and index.Description: 1 online resource (ix, 63 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781606490280 (electronic bk.); 1606490281 (electronic bk.).Subject(s): Intellectual property -- ManagementGenre/Form: Electronic books. DDC classification: 650.1 Online resources: Access full-text materials at no charge: | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 650.1 (Browse shelf(Opens below)) | Not For Loan | mq604439 |
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Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.
Title from PDF t.p. (viewed Feb. 19, 2009).
Includes bibliographical references (pages 51-58) and index.
Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion.
We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.
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