Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D .

Contributor(s): McCarthy, E. Jerome (Edmund Jerome).

Material type: Text

TextSeries: Irwin series in marketing. Publisher: Chicago : Irwin, c1996Edition: 12th ed.Bibliography: Includes bibliographical references and indexes.Description: 1 v. (various pagings) : col. ill., col. maps ; 27 cm.ISBN: 0256139903; 0256206872.Subject(s): Marketing -- Management

DDC classification: 658.8

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 M459 (Browse shelf(Opens below))	Available		34284001095058

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Library Catalog

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.

Contributor(s): McCarthy, E. Jerome (Edmund Jerome).

By: Perreault, William D .