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China : doing business in the Middle Kingdom / Stuart C. Strother.

By: Strother, Stuart.
Contributor(s): Business Expert Press.
Material type: TextTextSeries: 2012 digital library: ; International business collection: ; Business Expert Press digital library: Publisher: [New York, N.Y.] : Business Expert Press, 2012Edition: 1st ed.General Notes: Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page; Title from PDF t.p. (viewed Mar. 25, 2012); Part of: 2012 digital library.Bibliography: Includes bibliographical references (pages 219-226) and index.Description: 1 online resource (232 pages) : illustrations, digital file.Content type: text Media type: computer Carrier type: online resourceISBN: 9781606492284 (electronic bk.); 1606492284 (electronic bk.).Subject(s): International business enterprises -- China | China -- Commerce | China -- Description and travel | China -- Economic conditions -- 2000-Genre/Form: Electronic books. DDC classification: 380.10951 Online resources: Access full-text materials at no charge:
Contents:
1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index.
Abstract: This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts.
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Item type Current library Collection Call number Status Date due Barcode
E-book Davenport Library e-book E-book 380.10951 (Browse shelf(Opens below)) Not For Loan mq603086

Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.

Title from PDF t.p. (viewed Mar. 25, 2012).

Part of: 2012 digital library.

Includes bibliographical references (pages 219-226) and index.

1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index.

This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts.

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