Assessing and mitigating business risks in India / Balbir B. Bhasin.

Available through the Business Expert Press e-library, which can be found on the Davenport University Library database page.

Title from PDF t.p. (viewed August 1, 2012).

Part of: 2012 digital library.

Includes bibliographical references (pages 93-110) and index.

Introduction -- 1. Background: the complexity that is India -- 2. Realizing the potential: the markets -- 3. Mitigating risks and navigating pitfalls -- 4. Relationship building and partnering in India -- 5. Epilogue: India in transition -- 6. Web resources -- References -- Index.

This book focusses on the business opportunities India offers the world. Even as it draws attention to the challenges and risks involved in doing business in India, it provides suggestions for overcoming them. It begins by providing a background to understanding India and sets the stage by highlighting the business environment in which the economic, legal, and cultural variances exist. This is necessary to understand the complexity that exists in India. Potential markets are then discussed, focusing on the sectors, regions, and cities where growth is taking place; the upper, middle, and lower income segments; Indian multinational enterprises (MNEs); public sector and state-owned companies, and family-owned enterprises. This is followed by an overview of the various pitfalls and obstacles that are frequently encountered when operating in India, including political uncertainty and intransigence, corruption, bureaucratic roadblocks, the web of litigation, protecting intellectual property (IP), labor and human resources limitations, and India's ubiquitous second economy. These not only increase risk and lead to costly delays on account of lengthy litigation and payment of bribes, aggravating frustration, but also result in total loss of investments. The book provides keys to success, including guidelines for selecting partners and appointing agents, as well as negotiating techniques that work in India. Finally, the book provides a comprehensive list of web resources to help the reader explore further, and connect with government and private sector bodies.