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Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
By: Quelch, John A
.
Contributor(s): Farris, Paul.
Material type: 
TextPublisher: Burr Ridge, Ill. : Irwin, c1994Edition: 4th ed.Bibliography: Includes bibliographical references and index.Description: xiii, 746 p. : ill. ; 24 cm.ISBN: 0256122725.Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 Q33 (Browse shelf(Opens below)) | Available | 34284001337146 |
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| 659.1 Og400 Ogilvy on advertising / | 659.1 Ot6 The trouble with advertising / | 659.1 P215 Advertising campaign strategy : a guide to marketing communication plans / | 659.1 Q33 Cases in advertising and promotion management / | 659.1 R54 Expositions and trade shows / | 659.1 R567 Portraying older people in advertising : magazine, television, and newspapers / | 659.1 R568 Best sales promotions : 6th volume / |
Includes bibliographical references and index.
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