Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
By: Bernhardt, Kenneth L.
Contributor(s): Kinnear, Thomas C.
Material type: TextSeries: Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 7th ed.Bibliography: Includes bibliographical references.Description: xiv, 665 p. : ill., maps ; 25 cm.ISBN: 0256204640.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B457 (Browse shelf(Opens below)) | Available | 34284001021138 |
Includes bibliographical references.
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