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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: 
TextPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.General Notes: Rev. ed. of: Principles of marketing, 1993.Bibliography: Includes bibliographical references and index.Description: liii, 890 p. : ill. (some col.), col. maps ; 29 cm.ISBN: 0538849487; 0538849541 (Ann. Instructor's ed.).Contained works: Lamb, Charles W. Principles of marketing.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 L165a (Browse shelf(Opens below)) | Available | 34284001063122 |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
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