The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset / Michael Fertik and David C. Thompson.

Prepublication subtitle: How to become rich in a world where your digital footprint is as valuable as the cash in your wallet.

Includes bibliographical references (pages 219-230) and index.

Welcome to the Reputation Economy -- Stored: Reputation is permanent, cheap, and ubiquitous -- Scored: Everything that can be collected and aggregated will -- Potent: Don't stop believing (in the power of reputation to shape your career) -- Discoverable: Find your soup can -- Disruptive: Reeducating education -- Instant: Live like a VIP in a Reputation Economy world -- Portable: Do NBA stars make good babysitters? -- Inaccurate: Avoid a social media oil spill -- Proactive: Own the conversation -- Conclusion: Be an innovator.

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It even affects your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you -- your buying habits, your finances, your professional and personal networks, and even your physical whereabouts -- at any time.